SIMONE A BORDEAUX, Jewelry of Fantasy and Emotion,

Founded in 2018 in Bordeaux by Agnès Tardy, former Public Relations Manager at Clarins and Cartier, SIMONE A BORDEAUX was born from a powerful personal story and a desire to create a meaningful brand.

In 2020, she was joined by Éric Tardy, an entrepreneur in the communications industry, to structure and accelerate the brand’s development. Built from the very beginning on an impact-driven business model, SIMONE A BORDEAUX is now a fast-growing omnichannel brand. It is distributed through its e-commerce website, via wholesale with more than 500 retailers (department stores, jewelry networks, concept stores, and independent boutiques) in France, the UK, and Switzerland, as well as through its own retail boutiques in Bordeaux and on the Île d’Yeu.

 

Beyond jewelry, SIMONE A BORDEAUX promotes a committed vision of women’s emotional well-being. Shaped by the journey of its founder, who has overcome two battles with breast cancer, the brand actively supports the fight against breast cancer, notably through its annual Pink October initiatives, during which 100% of the profits are donated to the Institut Bergonié for research.

The brand also works with “Resilient” ambassadors — inspiring women with exceptional journeys — such as Noémie Catalano, a sailor committed to ocean racing, and Vanessa Feuillate, Principal Dancer at the Bordeaux National Opera.